morio: Enhancing Quality of Life through Innovative Products

Discover How the Brand Reached over 2 Million People in 2022

Note: Due to the Non-Disclosure Agreement (NDA) with the client, only select designs and a limited amount of information can be showcased in this case study.

morio is a ecommerce store that offers over 60 products across four niches, including health and wellness, home and lifestyle, personal care, and gadgets and electronics. The challenge for morio was to create a brand identity that would resonate with its target audience and distinguish it from competitors in a crowded online marketplace.

Defining the morio Brand: Values, Tone, and Visual Identity

To create a strong foundation for the morio brand, we focused on defining its core values, tone of voice, and visual identity. We wanted to convey the message that morio is a brand that cares about its customers' quality of life, and that it provides innovative products that can improve their daily routines. Through this process, we were able to establish a clear and consistent brand identity that reflects the values of the company.

My Responsibilities: Branding, UX Copy, Backend and Frontend Development, Setting Up Apps, and Performance Marketing

As the creative director, developer and marketing strategist for morio, I was responsible for the brand's overall development, from creating its visual identity to developing its online presence. I led the creation of a cohesive visual language that reflected the company's values and ensuring that it was user-friendly and optimized for performance.

Additionally, I set up various apps to streamline the purchasing process, custom-coded features to enhance the customer experience, and created video and picture content for performance ads on Instagram and Facebook.

Designing Innovative Products: CuppSmart, BabyLift, MyLetter and ShieldX

All New Cupping Massager with Red Light Therapy

CuppSmart™ is an all-new cupping massager that combines dynamic suction, smart massage and red light therapy in one device. It’s an incredible recovery tool for pain management and myofascial release, a perfect choice for both professional and home use. Cupping has been around for centuries, but with CuppSmart™, the ancient practice has been reimagined and updated for today's world.

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Say Goodbye to Back Pain

BabyLift™ is a baby carrier that provides comfort and support for both parent and child, making it easy to carry your baby, especially when traveling. Backed by science and approved by the world's greatest orthopedists, BabyLift™ is safety-certified for babies weighing between 3-20kg or 8-44lbs (3-36 months). The ergonomic design allows you to easily carry your baby without hurting your back, neck, shoulders, arms or wrists.

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Give your child the gift of financial literacy

MyLetter™ is a customizable letter board that comes with a letter sticker so you can personalize it with your child's name, making it a special and unique gift that they will cherish for years to come.

Teach your child about financial literacy and saving money, as they can observe the growth of savings in a fun and engaging way.

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The Best Defense Against Hypothermia on Your Next Adventure

ShieldX™ are waterproof socks that provide a layer of protection during wet and cold outdoor activities such as canoeing, fishing or obstacle races. The three-layer knitting construction helps users to stay comfortable for longer periods and reduces the risk of hypothermia, a condition caused by prolonged exposure to cold temperatures.

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Creating a Cohesive Visual Language: Branding and Product Packaging

To ensure consistency and adaptability across various media and touchpoints, we developed a cohesive visual language that includes branding and product packaging. The brand's visual identity is reflected in all of the products. A consistent visual language helps us to create a memorable and recognizable brand that stands out in the online marketplace.

Engaging with Customers: Social Media and User Feedback

morio recognized the value of customer engagement and actively sought feedback to enhance the overall experience. Regularly gathering feedback has helped the team better understand customer needs and preferences, leading to improvements such as reducing shipping costs and times.

Outcomes and Results: Over 2 Million People Reached in 2022

Through our commitment to innovation and customer engagement, morio has been able to achieve significant success in the online marketplace. In 2022 alone, we reached over 2 million people with our products and brand message. Our products have received positive reviews and have been featured in various media outlets. We believe that our success is a testament to our commitment to quality, innovation, and customer engagement.

Lessons Learned: Customer-Centric Design and Adaptability

The morio brand and product design project highlighted the importance of customer-centric design and adaptability in creating a successful ecommerce store. By focusing on the needs and preferences of our target audience and maintaining an adaptable approach, we were able to create innovative products that effectively improve the quality of life for our customers.